Undoubtedly, TikTok is one of the most popular social media apps globally. It has been a valuable tool for brands in the e-commerce industry. Recently, the term “multiple TikTok accounts” has been mentioned frequently among marketers seeking to enhance their visibility and drive sales.
By leveraging multiple TikTok accounts, brands can target different audience segments, experiment with diverse content styles and express the messages to specific demographics.
There are countless marketing strategies we've known in the past, but now, in this dynamic e-commerce environment, TikTok's multi-account strategy could be the key to seizing new opportunities.
Can I Have Multiple TikTok Accounts?
Actually, according to the TikTok policy, it simply states that only one TikTok account can be created for an email address as a way to ensure the uniqueness of the account. You simply cannot use the same email to create additional or multiple accounts. However, if you have enough email addresses, you can have multiple corresponding TikTok accounts.
Benefits of Multiple TikTok Accounts
Target Diverse Audiences
For most brands, there is an operational challenge of targeting a more diverse audience. It's hard to produce content that satisfies every group of audiences.
One of the most compelling reasons to consider multiple TikTok accounts is the ability to effectively target diverse audiences with tailored content.
This way, each TikTok account can serve a specific demographic, allowing brands to create highly relevant and engaging content that resonates with different segments of their audience.
This variety not only attracts a broader audience but also enhances brand loyalty, as followers feel a stronger connection to content that reflects their unique tastes.
Enhance Brand Visibility
Increase Frequency of Posts:
Multiple accounts allow brands to post more frequently without overwhelming a single account. This higher volume of content can lead to more interactions and visibility on the platform.
Enhance Algorithm Performance:
Because TikTok’s algorithm prioritizes content that engages users, by diversifying content across multiple accounts, brands can increase their chances of appearing on different users' For You Pages (FYP), thereby boosting visibility.
Cross-Promotion Opportunities:
Brands also can cross-promote their different accounts, directing followers from one account to another. This strategy not only increases overall follower count but also enhances visibility across all accounts.
By leveraging these strategies, multiple TikTok accounts can significantly enhance a brand's visibility, allowing it to reach and engage a broader audience effectively.
Challenges in Managing Multiple TikTok Accounts
The advantages of maintaining multiple TikTok accounts are obvious, but it is important to recognize the complexity of this strategy. The following are some challenges we will encounter when managing multiple TikTok accounts.
Content Fatigue
Firstly, because of the fast-paced nature of the TikTok platform, many creators are intentionally trying to follow trends quickly. So during the creative process, the creators are likely to inadvertently reuse ideas and trends that audiences have already seen. It will result in a lack of fresh and engaging content.
When viewers are repeatedly exposed to these contents, they will decrease their engagement and interest, which is often referred to as “content fatigue”. This fatigue is also intensified when creators have to manage multiple accounts for their brand at the same time, as the pressure to consistently create fresh content leads to failing to produce videos in different categories.
Audience Overlap
Secondly, audience overlap refers to the phenomenon where multiple TikTok accounts share a significant portion of the same followers or viewers. This occurs for several reasons, including the niche nature of content. Users gravitate towards specific themes or interests that resonate with them.
Additionally, creators often collaborate or cross-promote their accounts, leading their followers to explore multiple profiles. This overlap can complicate brand messaging and audience engagement, because the same followers may receive similar content from different accounts. This may dilute the unique identity of each profile.
Blocked for Shadowban
Perhaps have you ever heard of TikTok's “Shadowban”? It means that your account is blocked or partially blocked on the app. As a result, your content no longer appears on TikTok's “For You” page(FYP), and this often happens without your knowledge! TikTok may implement shadowbans as a precautionary measure if it monitors a user's unusual behavior.
The most common reason for shadow bans is suspicious activity, and for the multiple TikTok accounts mentioned today, if you manage multiple accounts from the same device or IP address, the algorithm may flag this behavior as suspicious, and TikTok will block you.
How to Manage Multiple TikTok Accounts?
Create a Content Calendar
Develop a content calendar to plan and schedule posts for each of your TikTok accounts. It is a strategic approach that enhances organization and consistency in social media management. This method involves planning and scheduling posts in advance, allowing for a cohesive narrative and timely engagement with the audience. Additionally, it provides a visual overview of upcoming content, making it easier to coordinate efforts across different platforms and team members.
Utilize Analytics Tools
Utilizing analytics tools to monitor engagement is essential for understanding audience behavior and optimizing content strategy. By leveraging platforms like Google Analytics, social media insights, and specialized engagement tracking software, organizations can gather valuable data on user interactions, preferences, and trends. This information allows for the identification of potential overlap in audience segments, enabling targeted marketing efforts and content customization.
Use Antidetect Browser
①As we mentioned earlier, TikTok may enforce shadowban by monitoring users' IP addresses, so the probability of triggering a ban is greatly reduced when we can hide some of our online information like IP addresses.
The antidetect browser like Adspower, Indigo, Kameleo and so on is exactly the kind of tool designed to help users mask their digital fingerprints. It will make it harder for websites to track users' activities and recognize them. Designed for multiple accounts, the antidetect browser allows you to create and manage separate profiles. Each with its own cookie and browsing history, almost like having separate devices.
②So here's the question that will be asked: how can I be sure that the antidetect browser I'm using works? That's where the free and powerful BrowserScan comes in! A tool that specializes in testing browser fingerprint data and evaluating the authenticity of digital fingerprints for users. It doesn't require any complicated steps, just one click to get the information you need. It's quick and easy to safeguard the authenticity of your fingerprints.
Conclusion
All in all, multiple TikTok accounts offer brands significant advantages, including the ability to target diverse audiences and enhance brand visibility. By adopting a multi-account strategy, brands can effectively navigate the dynamic e-commerce landscape and foster deeper connections with their followers. More accounts mean more chances. Start exploring the potential of multiple TikTok accounts for your brand today!